Analyzing the Impact of Homegrown Reggae Artists in May 2023

Lloyd Laing, Music Data Analyst -

In May 2023, Certifiedstreams™ released its "Homgrown 200" chart, revealing some intriguing statistics about the performance of Homegrown Reggae and Dancehall artists across different music platforms. 

The data provides a valuable insight into the popularity and reach of these artists, shedding light on their streaming numbers on Spotify, YouTube views, terrestrial radio spins, Soundcloud listens, and Shazam search requests. Let's delve into the figures and analyze the significance of each platform in promoting Homegrown Reggae and Dancehall music.

Spotify Streams: The top 200 tracks by Homegrown reggae artists garnered a modest 36.044 million Spotify streams or an estimated USD$125,433 in streaming revenue expected on the platform over the course of May 2023.

While this number may seem relatively low in comparison to other platforms, it's important to consider the growing competitiveness of the music industry. Nevertheless, Spotify remains a significant platform for reggae artists to reach their audience and generate a steady stream of plays.

YouTube Views: Homegrown reggae artists experienced greater success on YouTube, where their top music exports accumulated a total of 40.8 million views, or an estimated earning of USD$299,895 on that platform during May. 

YouTube's visual appeal and extensive user base make it an ideal platform for artists to showcase their music videos and engage with their fans. The substantial number of views suggests a strong fan base that actively seeks out reggae music on this platform.

Terrestrial Radio Spins: Despite the rise of digital platforms, terrestrial radio continues to play a role in promoting reggae music. 

Homegrown reggae artists managed to amass 3,804 spins or an average of 19 spins per song during the month of May.

While this number may appear relatively modest compared to streaming platforms, terrestrial radio still holds value as it reaches a wide range of listeners who may not be as digitally inclined. 

It also provides an opportunity for Reggae and Dancehall artists to gain exposure to new audiences.

Soundcloud Listens: Soundcloud, a platform known for its support of emerging artists, reflected 403,962 listens for Homegrown reggae tracks in May. 

Although not as mainstream as Spotify or YouTube, Soundcloud provides a valuable space for artists to share their music directly with their fans and connect with a community of music enthusiasts. 

The platform's focus on independent artists helps create a unique niche for undiscovered Homegrown Reggae and Dancehall talent to gain traction and build a dedicated following.

Shazam Search Requests: Shazam, the popular music identification app, registered 221,506 search requests for Homegrown Reggae and Dancehall tracks during May. 

This data indicates that listeners are actively seeking out and discovering new reggae music through Shazam. 

By harnessing the power of this app, Homegrown reggae artists can increase their visibility and attract more listeners who are interested in exploring their music further.

The Certifiedstreams™ "Homgrown 200" chart for May 2023 paints an interesting picture of the performance of Homegrown reggae artists across various platforms. 

While Spotify streams and terrestrial radio spins may not have reached astronomical figures, the artists demonstrated strong engagement on YouTube, Soundcloud, and Shazam. 

This data highlights the importance of diversifying promotional efforts to maximize exposure for Homegrown Reggae and Dancehall talent. 

As the music industry continues to evolve, leveraging a combination of streaming platforms, social media, and traditional media outlets will be crucial in elevating the presence of Homegrown reggae artists and expanding their fan base.

About Certifiedstreams

Certifiedstreams™ is a caribbean based music analytics platform that provides valuable insights and data on streaming numbers, trends, and performance metrics for Caricom artists across various platforms. It offers comprehensive information on Spotify streams, YouTube views, terrestrial radio spins, Soundcloud listens, and Shazam search requests, enabling artists and music industry professionals to make informed decisions and effectively promote their music.