New Spotify A.I Attempts to Disrupt Indie Music Management Space
spotify, indie music, management, business new, artificial intelligence, new music, 2022
- Staff Reporter
Spotify has launched a new interactive career advice portal for artists its calles In Focus.
The music streaming service says that the portal has been launched to “help artists and their teams achieve their career goals”.
On the ‘In Focus’ site, artists can choose from 21 ‘focus’ areas across five career categories defined by Spotify, including “create, promote, connect, earn, and learn”.
For each of these five categories, Spotify says that In Focus will “recommend the tools, resources, and educational materials to help them accomplish their goals and make the most out of every stage of their career”.
Spotify claims that the Spotify for Artists team “is on a mission to put artists at the center of the music industry, providing the tools and insights they need to build thriving fan bases on Spotify”.
The company cites other tools like its playlist submission tool, Canvas, and Soundtrap Capture app as all being “intended to put more control in the hands of artists”.
