Meta Shares Ad Revenue With Video Creators & Music Artists
Meta has confirmed that video creators who use licensed music over 60 seconds long on Facebook will receive a 20% share of any advertising revenue generated by their creation.
- Staff Reporter
Today (July 25), then, is a big day: Meta has just announced that it is changing the way artists and music rightsholders are going to be paid from Facebook – and that it WILL now be moving to a ‘revenue-share’ model for user-generated video content.
Whether the music industry is united in being happy with the size of that revenue share, of course, is yet to be seen.
(Lest we forget, in a potentially unrelated – but also potentially related – move, Kobalt Music Publishing just pulled its 700,000 songs off Instagram and Facebook in the US, having failed to agree a new licensing deal with Meta).
Here’s how the new system works: Meta has confirmed that video creators who choose to use licensed music in videos over 60 seconds long on Facebook will receive a 20% share of any advertising revenue generated by their creation.
The remaining 80% of that advertising revenue will then be split between the appropriate music rightsholders and Meta itself.
What’s the nature of that split? We don’t yet know – Meta hasn’t confirmed it.
Interestingly, it also means that users on Facebook – including influencers with lots of followers on the platform – have suddenly become monetarily incentivized (via their 20% share) to promote licensed music they love in their posts.
