Steven Rowen Appointed Lead of International Marketing at Island Records.
Steven Rowen has been promoted to Senior Vice President, Head of International Marketing at Island Records.
Steven Rowen has been promoted to Senior Vice President, Head of International Marketing at Island Records.
Rowen will continue to lead global marketing strategies across the Island roster including Shawn Mendes, Demi Lovato, The Killers, Lauren Spencer Smith and more. Based in New York, he will report directly to Alexander.
Rowen began his career in music at UMG in 2008, as Coordinator in the Artist Development Department of the former Island Def Jam Music Group (IDJ).
He joined the International Department in 2012 and was eventually promoted to Vice President, International Marketing.
Working across three label groups with Island, Def Jam, and Republic Records, Rowen spearheaded global campaigns for Shawn Mendes, Demi Lovato, Post Malone, The Killers, Pusha T, Bon Jovi and more.
In 2021, he officially started working solely for Island as Head of International Marketing.
