UMG's Spinupp Closing Its Doors To DIY Artists
This week, Universal Music Group-owned distribution platform Spinnup revealed that it’s changing from an “open DIY music distribution service”,
This week, Universal Music Group-owned distribution platform Spinnup revealed that it’s changing from an “open DIY music distribution service”, to a “curated artist discovery and distribution platform”.
In other words, Spinnup will soon be going invite-only, and will be reducing the number of artists using the platform.
Existing users were told of the change via email on Wednesday (May 18), and a notice on the Spinnup website confirms that “some artists” will now be leaving the platform. Those artists are being asked to take down their releases and transfer to a new distributor by July 19, 2022.
The move brings Spinnup’s business model closer to that of AWAL, the platform acquired by Sony Music last year.