Is TikTok Becoming A Record Label?
Whenever the idea of TikTok becoming a record label is raised in music biz circles, the suggestion is typically scoffed at.
Whenever the idea of TikTok becoming a record label is raised in music biz circles, the suggestion is typically scoffed at.
But the evidence is building that such a description might one day fit.
In March, TikTok launched its own distribution service. Dubbed ‘SoundOn’, it lets artists upload their music to TikTok, RESSO, and other platforms like Spotify, Apple Music and Instagram.
TikTok describes SoundOn as “an all-in-one platform for music marketing and distribution”, and says that it was designed “to empower new and undiscovered artists”.
