Pandora Subscriber Base Falls By 37%
US-based music streaming service Pandora that once had over 81 million monthly listeners, now has fewer than 50 million.
- Staff Reporter
Pandora, the US-based music streaming service that once had over 81 million monthly listeners, now has fewer than 50 million.
The news was confirmed by Pandora’s parent, SiriusXM, in the latter company’s Q3 2022 earnings results, as announced on November 1, 2022.
SiriusXM acquired Pandora in a $3.5 billion all-stock deal in February 2019.
According to SiriusXM, as of September 30, 2022, Pandora counted 48.77 million monthly active users (MAUs).
That was down by over 3.8 million on the 52.62 million MAUs that were using Pandora in 2021.
There was better news for Pandora in Q3 2022 in terms of its advertising revenues. which grew 1% YoY to $407 million in the quarter, despite a macro-digital advertising market that is notably softening as the year goes on.
